Plush & Stuff believes in the power of a fluffy, plush friend. We bring the definition of a stuffed animal to life — unconditional love, friendship and security. We do this by creating an exciting experience where a child in need can choose a gently used stuffed animal and make it their own personalized friend! I created all the graphics, ads and interactive components to bring it to life. I wanted to keep the feel of a children's story book but add a modern twist that would attract all ages.

Each graphic shares an emotive word based on the feeling that is being expressed, I wanted to create a story through each component that would connect a child in need to a lonely stuffed animal who longs for a new adventure.

Initial Sketches/Development

Final Work

Outside and Inside Design

Retail Graphics

To push the concept further and reinforce the idea of this new friends I created friendship bracelets for the child and stuffed animal. As well as stickers and pin that would match the look of their new friend.

A slideshow digital ad of the story a lonely stuffed animal that can be viewed as you wait for the subway

Mural Ad

Bus Shelter Ad

Postcards that would sent to the old families to let them know of their old friends journey

A mini social media campaign where a specific stuffed animal's story would be highlighted

Desktop and Mobile Website Design

An interactive installation in the store where the child can place their new stuffed animal on the podium which would generate a little animation where the stuffed animal walks onto the screen and says hello